Good question. If you’ve been listening to the internet marketing / home business discussion with even one ear, you’ve probably heard the term pay-per-click. Maybe you know what it is, maybe you don’t.
Pay-per-click is nothing more than an advertising model applied to the internet. The major players in the game right now are Google, at the top of the heap, with MSN and Yahoo trailing far behind. There are slight variations in the specifics of each service but all will sell you real estate on their search result pages for a fee.
Let’s take Google as an example. First you need a product or service to sell or a website to promote. Next, open an account with Google. They require a small deposit from a debit or credit card – $25, probably.
Using Google’s search tools, you then come up with a keyword list related to what you’re trying to sell. You then decide how much you want to pay to have your advertisement show up on the right hand side of the search results page when a potential customer types in that phrase.
The ads listed at the top of the page have agreed to pay the most, with the rest charged descending ad rates as you go down the page. There are eight spots available on the front page, which is where you want to be.
The Creating Wealth Team
