Conventional wisdom says you need a website to succeed in online marketing. The truth is you need three, or at least a website with three distinct sections. Most web designers will provide you with a static, brochure-like informational page that looks very nice but converts next to nothing in sales. This is the old way of doing business online – like two years ago. The maturation of the internet marketing process, and rise of blogging platforms like WordPress, make those old websites look like geezers.
Here’s what you need:
1. Lead Capture: Your online marketing begins with a website or single page devoted to capturing leads of those who might be interested in your products. A lead is simply a valid e-mail address. To get the average consumer to give up their e-mail address, you’re going to have to offer them something free. A special report or ebook about a topic they’re interested in should do it. The reason the lead capture is critical is that only a small percentage of prospects will buy anything at first look. It takes about seven exposures to your message to convince them. Without an e-mail address, you have no way to follow up.
2. Sales Page: Your second website should be a professionally written sales page dedicated to a single product you offer for sale. Don’t put everything including the kitchen sink on this page. One product only and sell it hard. The end of the sales letter should have one link only – an option to buy.
3. Brochure Website: If you’re old school, you can still maintain a brochure site with all kinds of random information about the company but don’t let it get in the way of making sales.
That, my friend, is the sort of online marketing that has a chance of actually working. Try the lead capture and sales page websites it against your brochure website and see which one brings in the only thing that really matters in business – sales!
The Creating Wealth Show
Flickr / 4_EveR_YounG
