The 80/20 Rule.

Are you ready for a rule that’s important both in business and life? You may not be a big fan of numbers, but file this one away in the grey matter. It’s called The 80/20 Rule and goes like this: 80% of your outcomes result from 20% of your inputs.

That’s sort of a janky way to say the following:

1. If you’re a businessman, 80% of your sales come from 20% of your customers.

2. Apply this to life and you’ve got 20% of your activities provide 80% of your happiness.

Of course, the ratio isn’t always an exact 80/20 but the big idea is that most of your happiness/sales/whatever come from a much smaller minority of customers/activities/whatever.

What can you learn from this?

If you’re an internet marketer or interested in work-at-home businesses, make it a top priority to keep your best customers happy and always, ALWAYS try to sell them something else. There’s a good chance they’ll buy it. They’ve already proven they like what you’re doing with their loyal patronage.

This means it is absolutely crucial to your business success that you figure out how to determine which are the prized 20% customers. Look at your sales stats and line them up with a face or name. Create a separate mailing list comprised only of these customers and play it up big. Have a great sale just for them.

You get the idea?

The Creating Wealth Team

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