Online Marketing with Popup Windows

When it comes to online marketing with popup windows, people generally fall into two distinct schools of thought. They hate ’em or they really hate ’em. Sometimes a third point of view sneaks in that really, really hates ’em. You know what we’re talking about? When you click to leave a website, usually one that consists of nothing but a sales letter, this big darn box pops up in the middle of your screen and won’t let you leave until you agree to subscribe to their free newsletter or you manage to locate the tiny, barely visible x that allows you to close it.

Annoying? To most people – absolutely. Effective? You better believe it, at least if you believe the claims of a website OnlineMarketingToday.com, who claims that their simple popup box converts at 18%. That’s a pretty staggering number. It means out of every 100 people who read the sales pitch and decide NOT to buy 18 still handed over their email contact information.

In case you have forgotten, in the world of online marketing, contact information freely given is gold. With it, you have permission to send follow up messages to the subscriber, hopefully along with good content, the end result being you wear down their resistance over time until they do buy.

In a perfect world, that’s how successful online marketing works. Conventional wisdom says that, on average, it takes seven exposures to a sales message to close a sale. Without a popup box to catch that 18% you never get a second chance to close the deal. Even if you detest, can’t stand, or truly are nauseated by the whole popup box idea, maybe it’s time to reevaluate because there’s one unyielding reason popups are still all over the internet…

They work!

The Creating Wealth Team

Creating Wealth Show logo 2015

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