We’ve mentioned it before. You can’t rely on walk-in traffic to promote your home-based business. At some point you’re going to have to get out there and drive traffic to a website or phone number. In the old days (yesterday) Google ruled the online advertising world. Their Pay Per Click (PPC) business model set the standard to and was the only game in town for internet advertisers to reach potential customers.
Google is still the behemoth at the top of the internet world – but a new player is standing on the sidelines called Hydra.
Hydra is a results-based company. Instead of paying for a click by a random user who might be a legitimate prospect, but could be a random clicker also, you pay only for an action. This new model of advertising gets its own acronym, Cost Per Action (CPA).
Is Hydra a flash in the pan? It’s not looking that way. For three years running it has been listed on the Inc. 500 list of Fastest Growing Privately Held Companies. Hydra clients can get started for zero expense. No initial fee and no add on charges. You only pay when someone engages in a desired action, i.e., a sale, lead, or interaction with an ad.
Hydra is not ready to kick Google to the curb yet, but it might be worth your time to check it out.
The Creating Wealth Team
