Jason Hartman starts off the show with Investment Counselor Carrie to discuss a trade show on single family investment investing. They give us insight into what they’ve learned during the trade show and get excited about the different technology that are being created to support investors.
In the interview segment of the show he hosts Cameron Herold, author of Double Double: How to Double Your Revenue and Profit in 3 Years or Less, and Meetings Suck. He looks at how his Vivid Vision can clarify your purpose and get you more focused on life and business.
Announcer 0:00
This show is produced by the Hartman media company. For more information and links to all our great podcasts, visit Hartman media.com.
Announcer 0:13
Welcome to the creating wealth show with Jason Hartman. You’re about to learn a new slant on investing some exciting techniques and fresh new approaches to the world’s most historically proven asset class that will enable you to create more wealth and freedom than you ever thought possible. Jason is a genuine self made multi millionaire who’s actually been there and done it. He’s a successful investor, lender, developer and entrepreneur who’s owned properties in 11 states had hundreds of tenants and been involved in thousands of real estate transactions. This program will help you follow in Jason’s footsteps on the road to your financial independence day. You really can do it on now. here’s your host, Jason Hartman with the complete solution for real estate investors.
Jason Hartman 1:04
Welcome to the creating wealth Show episode number 920. This is your host, Jason Hartman. And I am live well as live as you can be on a podcast, I guess, here on the exhibit floor of the AI mn conference in beautiful Phoenix, Arizona. And I’m with a familiar guest that’s been on the show a couple of times. And I usually don’t let her talk enough because I talk too much. So I apologize in advance. And that is Carrie, her investment counselor say hello, Carrie.
Carrie 1:31
Hey, everyone. Thanks again, Jason, for letting me be on.
Jason Hartman 1:35
Well, good to have you. It is fascinating walking around this conference and seeing some of the speakers today. I am speaking tomorrow talking about demographics. One of my favorite topics as it applies to real estate investors in Cary, what has struck me, you know, we’re we’re in the middle of this exhibit hall, looking at all these tradeshow booths. There are dozens and dozens and dozens of vendors. And this is really this real estate in Investing in single family homes because it’s a single family home conference, not a multi unit conference. It’s not big apartments. It’s not office buildings. It’s not retail shopping centers. It’s not anything else. It’s not industrial properties. single family homes is what this conference is all about. Maybe good thousand or more people here. This is really becoming an industry, isn’t it?
Carrie 2:23
Yeah, it’s very surprising. You know, I’ve never been to one of these. I know you’ve been to them a lot. But these conferences are just every other booth can go towards an investor for single families. It’s everything from financing, to property management services. Everyone can relate to this as a single family investor,
Jason Hartman 2:40
repair services, maintenance companies that do nationwide maintenance. One of the ones that we thought was really interesting, I know we’ve talked to today we stop by their booth twice, is a company that does property manager reviews and tenant reviews. And I think this is a great opportunity. You know, what do you think about that you
Carrie 3:00
Yeah, it’s gonna be definitely great for both the tenants and the property management. I mean, everyone gets to review each other in a way they explain it like Uber, you get to review your driver. Well, you get to review your manager now and the manager in return reviews you. So I think it’s beneficial to both sides of who gets the property and who you’re renting to.
Jason Hartman 3:20
Yeah, I totally agree. You know, when you look on a website, like Yelp, for example, or TripAdvisor, you see the establishment get reviewed. And you can follow certain reviewers to see you know, if you’d like their reviews think they’re thoughtful, you can follow them. But why doesn’t a tenant have a review reputation that follows them from property property. Now, of course, you can say well, you run a credit report or and their criminal background check, but that’s not enough. You need real reviews. And we had a guest on the show Carrie, you’ll remember this one. Actually, the landlord and tenant can agree to actually let the tenant rent payment history go on their credit report. I think this is genius. I think it’s good for the landlords and the tenants. Definitely.
Carrie 4:07
Yeah. I mean, it’s giving you a track record. And it’s giving, you have to own up to what you’re expecting both from your tenants and from the property managers.
Jason Hartman 4:15
Absolutely. So this company that we’re talking about, basically takes data from the property manager software, downloads it into their system. And then you see this data on the tenant on what kind of condition they left the property in. What was their payment history like? I mean, folks, you know, one of the things I talked about Carrie, is how you can buy the property today, and forever change the complexion of the deal by refinancing it by renting it to a different kind of tenant by fixing it up. By doing all these things. Your investment isn’t the same. The day you buy it, you can change it over the course of time. Well You know, another way this is all happening is we’re looking around at all these booths. The tools for you, as a real estate investor are just getting better and better and better. And when we learn about them, and we vet them, we will bring them to you and we will interview these experts on the show. We’ve got a whole bunch of new show guests today just from mingling and networking today. The tools for investors, we’re gonna have a lot of these that meet the Masters as well. But I’m just phenomenal stuff here today, huh?
Carrie 5:28
Yeah, it’s great. All the panels that discussions You know, there’s several different single family discussions from financing, like I said, multifamily, just a variety of different topics that they’re talking about, that everyone can strike in one way or another because it’s a panel. So you’re getting a different view and perspective from each professional.
Jason Hartman 5:47
And that panel that we just witnessed, you really can tell this industry is growing up this single family home investing industry, because remember that panelists carry that said that their company has done six Thousand deals. And some of those panelists talked about how they’re building entire communities of single family homes, just to rent.
Carrie 6:10
Right. Yeah. And and new construction and picking the pockets and doing a variety of different research and analyzing where they can go and what’s going to be beneficial in the end, affordable rates, 150 years, you know, for new construction. I mean, it’s phenomenal what they can do now.
Jason Hartman 6:26
Yeah, it really is. It really is. And it’s getting so much more efficient. The information available to investors is getting better and better every day. The tools available to investors. You weren’t there when I sat on this one panel this morning. But they were talking about technology and smart home technology, right? And how they’re using electronic locks, which we’ve talked about before on the show. You know, I think we’re really moving toward unbundled property manager services. We have a little bit of it now, that’s happening in the legal profession for sure. But we’re moving toward the empowered investor, where they can really self manage their property a lot better than they ever could before self managed from a distance. This one panelist this morning talked about how he lives in Tampa, Florida. And he said he left in a hurry because the hurricane took his kid with him and thankfully took us kid
Carrie 7:20
that was kind of him
Jason Hartman 7:21
carry What do you take your kids if the hurricane was coming?
Carrie 7:24
Well, I have three of them. So one of them and make it
Jason Hartman 7:27
big, you know, when you have more than one kid, that’s basically what you’re doing is playing the odds. You know, why you should diversify, folks, you know, don’t just buy one property you have at least three and ideally in three different markets. So
Carrie 7:39
one of them that make it yeah,
Jason Hartman 7:40
hopefully to hopefully two out of three would make it but yeah, it’s quite interesting because he said, before he came back to the property, he sent a signal to the electronic lock for his dog sitter to open the house and make sure everything was okay. Now the dog wasn’t there. He took the dog fortunately. Leave the kid take the dog. I don’t know. Anyway. But took the dog and just got the message from the dog sitter, hey, I looked in the house, everything’s okay. It’s secure. So no hurry back, right? It’s truly amazing with a smart technology. All these houses are becoming smart. And that makes it easier and easier to self manage property. Any thoughts on it?
Carrie 8:17
Yeah, well, and it’s making it easier and easier. And then it’s also cutting your costs. So your returns are getting a little higher as well. And I mean, all you know, you just have to research and know which tools are going to be best for you. Everything from photographers to tenant screening. It’s all out there. And you just, you got to know what you want. And we’ll help you.
Jason Hartman 8:36
Yeah, that’s exactly what we do here. So we will help you with all of that stuff. We kind of covered a little bit of the conference here. But there’s a lot more to talk about. And we’ll have a lot of these exhibitors and presenters here on the show in the future on future episodes. But hey, the five year plan contest, do you just love the creativity with some of these entries? Our clients are so creative,
Carrie 8:58
they’re so creative, and so thoughtful I mean it is planned out to the tee what they want what they’re expecting, you know everything from people writing it on their mirrors they see it in the morning every single day to you know the husband and wife together it’s it’s really coming along really nice
Jason Hartman 9:15
dressing up and professional wrestler costumes to make us remember who this was, you know, there’s all kinds of there’s all kinds of cool stuff. So keep up the good work. Get your five year plan videos posted as soon as possible because remember everybody, one of the criteria to win is how many views you got, how many thumbs up, how many comments on your videos, all that kind of stuff, not simply the quality of the video, although the quality and content of the video, very important, but also the popularity of it. So share it on your Facebook page, share it on Twitter, share it on all your social media accounts, LinkedIn, whatever you want, okay, get more views, email it to your friends and ask them to like and comment and share it as well. That will get you the most Here’s five year planning contest. Again, Kerry, people are doing this for themselves, not for us. winning the contest is just a perk. You’re really doing it for yourself,
Carrie 10:09
right? You’re doing it for yourself and you’re in for a chance to come to meet the Masters, where you’re gonna learn even more and your plan is going to exceed even further with all the speakers and the lineup that we have.
Jason Hartman 10:19
Yeah. So meet the Masters is coming along. Great. You are getting the schedule going here as we’re kind of starting to schedule things for Friday, Saturday and Sunday. Folks, do not leave early on Sunday. Do not arrive late on Friday. Make sure you’re there for the whole entire time of this event. You’ll want to see all the speakers and you know, being around Monday and leaving Monday morning. Now venture Alliance has a whole day together on Monday, which by the way is Martin Luther King Day So a lot of you will have a holiday van. You definitely want to hang around Monday because you may want to meet with some of the people personally and individually have private meetings with some of the presenters and the local market specialists and so forth. So don’t cheat yourself. Don’t schedule your plane for four o’clock Sunday afternoon. Okay, stay another night. It’s not expensive. The day following is a holiday. So make the most of it. This is only once a year and this is our 20th anniversary event. So be sure to do that. Jason hartman.com slash masters, Jason hartman.com slash masters. And for the contest, Jason hartman.com slash contest. Carrie. Thanks so much for joining me today.
Carrie 11:27
Hey, thanks, Jason.
Jason Hartman 11:28
So let’s get to our guest today. This is a 10th episode show. What does that mean, folks, every episode that ends in a zero, we go off topic, we talk about something of general life success and general interest. So we will do that right now. Here’s our 10th episode guests. It’s my pleasure to welcome Cameron Harold to the show. You’ve probably heard his name. He’s an international speaker and author of three books including meeting suck, and the best selling book double double how to double your revenue and profit in three years or less, which is currently in its seventh printing. He is the mastermind behind hundreds of companies exponential growth, and has built a dynamic consultancy, including his time as CEO of a company you’ve definitely heard of called one 800 got junk. His current clients include a big four wireless carrier and a monarchy. He is founder of CE o Alliance, and help CEOs become better leaders. He’s got a new book coming out about what I think is his favorite or my favorite thing of his work, which is about vivid visions. I first saw him speak in Morocco, actually. So a long ways away back about 10 years ago when he was doing a presentation for y eo which is now known as eo and it’s great to have him on the show. Cameron, welcome. How are you?
Cameron Herold 12:53
Good, Jason. Thanks for having me.
Jason Hartman 12:54
It’s good to have you. And just to give our listeners a sense of geography Are you in Scottsdale, Arizona.
Cameron Herold 13:00
I am Scottsdale Arizona. I also split my time a little bit between Vancouver, Canada, but I’m permanently based in Scottsdale now.
Jason Hartman 13:05
Fantastic. Well, we can hear your Canadian accent. Say see about for us.
Cameron Herold 13:13
Not kidding.
Cameron Herold 13:16
What do you want me to talk about? There you go. There you go.
Jason Hartman 13:19
Well, hey, I’m really excited about your new book, Cameron, after I saw you speak in Marrakech, Morocco, about 10 years ago, I went to Portugal afterwards, and I was there solo. So it was a great time to just kind of assimilate the stuff I learned at that ye o conference. And I wrote my vivid vision two pages long. Just a phenomenal exercise. Take us through how that can improve one’s life, their business, just anything they want to work on, you know, creating the future. You know, I recently I interviewed Jordan Peterson, who has a program called self authoring. And this strikes me the same way I was talking with Mark Victor Hansen. The other day And his old book, future diary, you know, just kind of writing and authoring one’s future. It’s a great exercise.
Cameron Herold 14:06
Yeah, the problem right now is that most people are doing it wrong. You know, what we’ve been taught in business schools or in business in general is to have a mission statement, you get all your employees together, and you mash up a bunch of your favorite words into one sentence. And that’s supposed to be your mission statement. Yeah,
Jason Hartman 14:23
go team. You mean one of those things that everybody will do a three day retreat for, and no one will ever read it after they create it. Right?
Cameron Herold 14:29
Right. And you walk out of the meeting going, this is so hokey, it’s so lame. And it really doesn’t explain what the company looks and feels like. I mean, it’s only one sentence, how can that possibly describe your future? And even if we’re talking about our personal lives, do we ever really sit down with our spouse and discuss what’s our family look like three years from now? You know, what are our core values for our family? Where are we going? How are we gonna manage our financials? How do we manage the flow of our day to day how do we manage our dreams, you know, where are we taking things? So what happens is people are really just working hard, being busy running hard. running their family quickly, but almost going in no real direction at all. It’s interesting. I read a quote today on stoicism. And it was a quote from Seneca back in AD 45. So, you know, like 2000 years ago a while ago, and yes. And he said that he said that no matter what harbor you’re going towards, it doesn’t matter where the wind blows from if you don’t know which harbor you’re pointing to. Right, right. It’s kind of like if you don’t know where you’re going, any road will take you there, right from Allison one. Yeah. So we kind of kept digging in and looking at businesses and business owners kept saying that they were holding people accountable and trying to manage people and why don’t people make the same decisions? I do. And why am I the leader, the only person who’s so intuitive? what we realized was that the reason that the leader was intuitive was they were the only one who saw the vision for their company. Much like a family. Again, if you’re at let’s say, a husband and wife building a family together, have you really actually shared with your spouse where you want to take the family and have you really found out where they want to take the family in? Have you merge those together as a shared vision. So we kind of codify that We we created a concept called a vivid vision that turns out to end up being about a four or five page written document back in the early days, two pages seem to suffice. But we’ve now built it out. So it’s a little bit more even in depth than it used to be. And it’s a four or five page written document that describes your company or your personal life three years in the future. So you literally lean out to December 31 2020. And you describe every aspect of your company, or you describe every aspect of your personal life.
Jason Hartman 16:27
Fantastic. So with this vivid vision, it’s like painting a sensory rich vision of the future. What kind of business do you want to have? What kind of real estate portfolio to you want to have? What kind of life do you want to have? What kind of family do you want to have? It’s just a great exercise. But in your upcoming book, Cameron, you’re going to really and this is one of the great things I think you did at one 800 got junk because I remember you talking about it is like reverse engineering that Okay, so you’ve created this vivid vision what your future looks like three From now that you also call it the painted picture, I believe, yeah. But then you’ve got to go back and you’ve got to make it all happen, you’ve got to reverse engineer it. So take us into that process a little bit.
Cameron Herold 17:10
The best kind of analogy that everyone will understand is when you were building a house or doing a renovation, let’s say you were getting a kitchen renovation, the person in charge of that whole job is really the homeowner, you know, they have a vision for what the kitchen needs to look like when it’s done. But they don’t really care how the electrical gets done, or how the plumbing gets done, or how the cabinets get hung. They just know what they want it to look like in the end result. And the contractor takes their vision takes their pictures, their sketches, their drawings, their words, their ideas, and takes all those and goes away for a week or two, and comes back with blueprints are effectively the plans to make the vision come true. And when the homeowner and the contractor sign off on the blueprints or the plans, they can now give the plans to the employees or the workers and the workers can recreate that dream. So in the business world, we do that same process, we lean out into the future almost like we went into a time machine three years ago. From now describing the company in its finished state. And then the way you reverse engineer that is every sentence of that vivid vision is a future state. And you figure out one or two projects to make every sentence come true. And then you build out the projects, you complete all those projects in the best possible order that makes logical sense. Much like building a house, you do the foundation first, and you put up the walls and you put in the electrical and plumbing. You build a business the same way you build up the foundation. And you build out from there. And most people are most entrepreneurs are so distracted by the big shiny object, or the business of the day to day that they’re often working on their cool stuff for the fun stuff. But they’re building a very shaky Foundation, either for their lives or for their business.
Jason Hartman 18:40
Mm hmm. Yeah, yeah, definitely. So the shiny object distracts us. But you know, there’s just a million things to do in any business. I mean, I think this also applies to just building a career right being an intrapreneur inside of a company. Can you use this for that purpose as well?
Cameron Herold 18:56
Yeah, absolutely. I’ve seen a lot of companies have actually had directors. VPS have designed a vivid vision for their business area, or you craft one again for your personal life and you all it is, is leaning out into the future and deciding where are we going either with my life, with my family, with my business area with my company, where are we going? What does it look like? And then once I’m really clear on what it looks like, then I can reverse engineer it and figure out how I’m going to go there. You know, again, if we were sitting in Miami right now saying, Let’s drive somewhere, we just get in the car and start driving. But if we said let’s drive to New York, then we’ve got a destination, we can reverse engineer the drive from New York all the way back to Miami, we can figure out what are all the things we want to do and see along the way, and we can create a better trip a better life along. Right, right.
Jason Hartman 19:39
Absolutely. Okay, so what are some of the elements like now this vivid vision is four or five pages, so it’s gotten longer and more comprehensive? Could it be common to that one of the dangers of making it too long is that it just sort of becomes this thing you never look at again.
Cameron Herold 19:54
Yeah, if you get past the four or five page mark, it’s going to become way too long for people to wrap their head around or to care about but it seems to be around four pages when you add the design elements to it, the graphics elements to it and the font that is readable, that it’s kind of ends up at about a four or five page PDF. The way that you’re going to use this is every quarter, you’re going to reread the vivid vision with your team. I actually read my personal vivid vision at least two or three times a week. Wow, it’s all my daily habit list. I have a list that I track all my daily habits. I’m supposed to try to do it daily, but I never really end up getting it done. But it’s two or three times a week. I’m reading my personal vivid vision of where I want to be three years from now. And it just helps me think about the future. While I’m busy working on today, it helps guide my decisions.
Jason Hartman 20:39
So it has sections or subheadings. Right?
Cameron Herold 20:42
Correct. Okay, so So what are some of those on our personal vivid vision it would be things like friends, family, fitness, my financial goals, my faith or spirituality, how I want to be as a spouse, how I want to be as a partner how I want to be as a lover how I want to be as a person showing up in Just the area that I live in, you know, a person day to day interacting with others, how I want to take care of myself. And you know, what are some of my daily habits and it’s thinking about maybe three or four bullet points for each of those areas. When you kind of craft all of those bullet points in a rough, you can hand it to a writer and make them polish it if you’d if I was doing one for business. I always get my rough version done. And then I send it to a writer and they make it pop off the page.
Jason Hartman 21:23
Right, right. Good stuff. Good stuff. So you you actually send it to a writer?
Cameron Herold 21:27
Yes, I like right now I have one being drafted for the clo Alliance. We’re actually launching in 30 cities in the next three years. And you’re actually the first person I’ve told that we’re doing this, but we’re launching city forums for the SEO Alliance. And I’ve crafted the vivid vision for that and it’s about two and a half to three pages right now without the design elements. And I just send it off to a professional copywriter and they’re taking my second draft of it, which was a good solid draft. I had a couple of my employees in a wordsmith it with me and make sure that it looked good, right. But now This video is going to make it pop off the page and when you read It’s just gonna feel a lot more exciting cuz I’m not a writer. Right, right. Yeah, I can get the rough ideas down but a writer can really polish it.
Jason Hartman 22:06
Sure Sure. These writers that do this are going to become just incredible experts at this just looking at all these visions over and over again.
Cameron Herold 22:15
Yeah, a couple of them that are freelance writers who I send a lot of different CEOs vivid visions to so yeah, they’re doing a lot of work for a lot of different companies. That’s fantastic.
Jason Hartman 22:25
Cameron, there are two schools of thought, I guess on this, you know, one is that like, with just goals, they’ll say with goals, you know, don’t share your goals with everybody because they’re gonna talk you down they’re gonna be skeptics and say you can’t do it. You know, if that’s your friends, you probably have the wrong set of friends. But But you know, people do that even successful people do that to each other. You know, it’s sort of a kind of an ugly part of human nature must be programmed in us for some reason, I guess. Maybe it’s envy or survival or I don’t know, but some say declare it publicly because then you know by declaring it publicly you sort of make yourself accountable, it holds you more accountable. What should one do with this vivid vision statement? Should it be a publicly declared document? Should we all go out and post ours on Facebook?
Cameron Herold 23:12
Absolutely, I and I literally just posted my vivid vision for the SEO Alliance today on Facebook. Okay, I’m
Jason Hartman 23:19
gonna go look
Cameron Herold 23:20
at your Facebook page right now. It’s probably posted within the last 90 minutes on Facebook publicly, it was a Dropbox version of it. And I’m completely fine with the world seeing it, I’m completely fine with some people, potentially deciding that I’m wrong and challenging me awesome, because that’ll just toughen me up, it’ll make me see some of the potential pitfalls. So I work really hard at protecting my confidence and surrounding myself with people that can help me do it. And I’ve actually invested pretty substantially in my own growth. I’m a member of five different mastermind groups that I pay to be involved in every year. So those groups will help me grow my skill set and my confidence. And then the second part is the more people that I share it with, they end up conspiring To help make it come true. No, they end up seeing one sentence. They’re like, Oh, man, I can introduce you to one person who can make that sentence come true. So the more people I share it with, the faster it happens,
Jason Hartman 24:09
right? Yeah, that’s an excellent point. You can enlist introductions and resources by sharing it. So very, very good point there.
Cameron Herold 24:18
Yeah. So I share with my accountant, my lawyers, my business partners, business employees, potential employees. Everybody gets to see this. So now the more people that see it, the more kind of everyone’s rallying behind me or at least they’re clear on where we’re going. Sure.
Jason Hartman 24:32
Yeah, very good point. Excellent. Excellent point. What else do you want people to know about this process or the statement itself?
Cameron Herold 24:39
The vivid vision concept itself feels really stupid when you roll it out, because nobody knows what the heck it is. And they’re only used to the vision statement. They’re only used to that one sentence. They know that doesn’t work. But they’ve never heard of this four page document. So it’s really important to explain to them, Look, this is what our company looks and feels like three years from now. Not quite sure how we’re going to get there yet, but I know this is what It looks like and just keep reminding them that this is three years out, because they’re gonna keep pointing to what your company looks like today. Now it takes three or four months before the traction starts to hit, they start seeing some parts of it start to kind of unfold. So it’s gonna feel pretty stupid rolling it out in the initial stages,
Jason Hartman 25:17
why three years? Why did you pick three, not five
Cameron Herold 25:19
tends to give enough tension. If you go five years out, it’s so far out there that people go, Oh, we got a long time or it’s too far out, or we there’s no urgency behind it. And if it’s only one year out, it’s too close to what today looks like. So three just tended to be that point where there’s enough tension and pull and excitement in reality at the same time, hmm,
Jason Hartman 25:39
no, no good stuff. Okay. You know, I want to ask you, if there’s anything else you want to cover on the vivid vision, but maybe switch gears a little bit and talk about I love some of your meeting techniques. You know, when when we had big offices, you know, in my companies, we used to do the huddle every morning at like 10am and you just have a lot of really good stuff for operation. And culture and things like that. But you know anything else to wrap this up this part? You’ve got the book coming out in January, I believe.
Cameron Herold 26:07
Yeah, if anyone wants some samples of the vivid vision, they can either see some samples in either double double or the Miracle Morning for entrepreneurs, or if they send an email to vivid vision at Cameron herald.com. We can send them some examples and some worksheets to craft their own as well. Fantastic vivid vision at Cameron Herald calm.
Jason Hartman 26:24
Yeah. Okay. Fantastic. Good stuff. Talk a little bit about double double and the meeting suck book, which has been just amazingly popular.
Cameron Herold 26:32
Yeah, it’s funny, one of my clients around two years ago, I’ve coached them for four years now really big, successful company. They’ve gone from 60 employees to 704 years, they just raised 250 million dollars from Warburg Pincus. They were complaining about meetings, and they were talking about how their employees hate meetings, and all these meetings suck. And I’m like, I don’t think so like meetings are actually amazing if you know how to run them. And I said, Have you ever trained all of your executives on how to run and lead meetings? And they said, No, I said, Have you ever trained on Your employees on how to attend and participate in meetings. They said no. I said, Well, that’s the problem. The problem isn’t the meetings. The problem is we suck at running them. know if none of our employees have had any training, then it’s like going to send you your 10 year old kid off to Little League Baseball for the first time without showing them how to hold a bat or catch a ball or throw a ball. The kid would come home on Thursday going, you know, baseball sucks. Well, now baseball is fun, if you know how to play it, but it sucks if you don’t know how to catch a ball, right? So I crafted the book as a way to teach all the employees at all the companies how to finally understand how to attend meetings, participate in meetings, that’s kind of a third of the book is how to attend to participate. A third of the book is how to lead and and set up and run meetings. And then a third of the book is what meetings you need to run to build a highly successful company. And that works even if you’re a sole proprietorship, if you’re a single person company, you still need these same meeting rhythms to grow.
Jason Hartman 27:53
What are those meetings that you need to hold? I mean, you know, I just think of the huddle. That’s all I’ve really heard you talk about before. What are the other Well,
Cameron Herold 28:00
let’s kind of begin with the end in mind, you go out for the annual plan, right? So you need your annual planning meeting where you set your core goals for the year. And those are your employees Net Promoter Score, your customer Net Promoter, score, your profit target and your revenue goal for the year. And then notice I actually did them in that order on purpose, I go with the employee goal first. So once we know what our four goals are for the year, then we can come up with the core 10 projects that we’re going to use to make those goals happen over the next 12 months. So again, I’ve already set my core goals and my 10 projects for 2018 for my company, and I did it by myself, but I literally took some time out of out of my weekend, sat down for half a day and just mind mapped and planned and thought about the core projects and what I needed to do to grow every quarter. You also have a quarterly planning meeting where you get off site for half a day, and you press reset on the plan and you look at the core projects again, you make sure you’re seeing how you’re doing against your core goals and you set any new objectives you need to kind of either catch up or stay at home. Then you get a little bit of skill development during that period of time as well. So that’s why I’m in all these masterminds is continually working on my skill set. I believe in that whole Ray Kroc concept of if you’re green, you’re growing and when you’re ripe, you’re rotting.
Jason Hartman 29:13
Yeah, I love that, quote.
Cameron Herold 29:15
Repeated is so true. Yeah. So I have that kind of built in. And then monthly, we have our financial review. So you look at your financials every month, and you have a meeting to look at your p&l, your balance sheet and your projections and your cash flow. And whether that’s you’re meeting with your accountant or bookkeeper or you’re meeting with your team to discuss it, it’s critical strategy, just having a monthly strategic planning meeting to think about sort of strategic thinking, meeting, not planning, it’s literally thinking about the future a year out, what’s coming, what’s coming down the pipe, where might be going, what competition might we be facing, and just taking time to think strategically. And then we go down to the weekly pulse, which is your leadership team, your war meeting, your weekly action review, where the leadership team reviews their updates with each other. Each person says their five minute updates, what’s going well, what’s not going well, well What I’m working on and where I’m stuck, he then spent about 30% of the meeting reviewing the dashboard or your KPIs together. And then the last 30% of the meeting, you spent helping people get unstuck from the areas that they were struggling with. And then you have your weekly coaching meeting. So you are coaching, your direct reports and their coaching their direct reports. That’s a critical part that most companies Miss is our job is to grow people, right? The CEOs job is to grow more people. And the more we can grow and get off our plate, the faster our company grows. So it’s that regular pulse in our meeting rhythm calendar. And then as you pointed out, the daily huddle. And that’s the all company stand up meeting that happens at 1055 and 211. Oh, two for seven minutes a day where you review the good news and the key numbers in the business area does their updates. And you look at any missing systems or frustrations, and I outline all of those meetings in the book meeting sock as well.
Jason Hartman 30:48
Right, right. I’m curious, any I’m sure in the book, you have guidelines as to length of these meetings, but anything you want to share there. I mean, the huddle is short and quick. And that’s great, but are I mean I assume some of those other meetings are a lot longer, right?
Cameron Herold 31:02
Yeah, well, I actually booked all the meetings for half the time we first think about booking them for. So if we’re gonna, if we say, you know, let’s get together for a day, we booked it for half a day. And then we just follow the right rhythms to make sure that we get it done in less time. You know, we control the chatter, we have a moderator, a timekeeper in a parking lot, when we make sure that we actually stick to the agenda, and then we’ll get offline to have a separate meeting. And meetings, people might be worried about meetings. But the reason you’re worried is because your meeting suck, if you knew how to run them, right, if you were following the right systems, you would have more meetings, because you would actually end a meeting as anytime two people are either on a phone or a video call or in person. So you need to know how to do these things, because your people are doing them between one and two hours a day. Most companies if they took their payroll and said, What’s my payroll costs for the entire year? That number 25% of it is probably being wasted by people who don’t know how to pretend to participate or run meetings. So that’s why everyone’s buying a copy of the book for everybody to read as they realize how much money is at stake.
Jason Hartman 31:59
Yeah, you lot of money at stake. Definitely. Cameron. give out your website. I know you mentioned the vivid vision email that is a tongue twister. But give out your website in general and you know any Twitter link or anything else you want to share,
Cameron Herold 32:13
or the website is Cameron herald.com. And it’s h er o LD. And then all three of the books double double meeting suck and the Miracle Morning for entrepreneurs are all available on Amazon, audible and iTunes. And then also my speaking events, anyone wants to watch copies of me speaking those are all available off of the Cameron Harold comm website at the tools page as well.
Jason Hartman 32:32
Excellent Cameron Harold, thanks for joining us.
Cameron Herold 32:34
Welcome. Thanks very much, Jason. Appreciate you having it.
Jason Hartman 32:39
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