Before you have a snowball’s chance in you-know-where of making a single penny online, you need to know all about keywords. Well, maybe not ALL about keywords – that could take years – but you need to have a solid understanding of how to conduct effective market research for selling online. You’re not going to get a comprehensive tutorial through this single blog but the Creating Wealth Team will get you started in the right direction.
First off, what is a keyword? When used to refer to online research, a keyword means either a word or phrase that a person somewhere out there in cyber-space has typed into a search engine. That means they are actively seeking information regarding the topic.
That also means they are likely to be in a buying frame of mind if you can get your related product in front of them. You want to have your results show up on the front page of search results either on the left side (natural results) or the right side (paid ads).
You need to find out which terms related to your product potential customers are searching. How do you do that? The answer lies within the Google Keyword Tool. Google is the largest search engine on the planet. They also have excellent resources that allow you, as the potential advertiser, to narrow down which keywords to target.
Why not take a little time to visit the keyword tool and start building a list of terms?
The Creating Wealth Team
