Here’s how to tell if your home based business is in trouble before you even start: Does your marketing plan consist of sitting at your kitchen table, idly tapping a pencil, and waiting for random strangers to knock on your door who might be interested in buying your product or service?
If so, we’d like to gently suggest your business is destined for a train wreck. Success, whether a commercial location or on your kitchen table, is a direct result of intelligent marketing effort. Don’t be afraid. Marketing isn’t calculus. There are essentially two factors:
1. Decide on the content of your message.
2. Target the specific media/manner you will convey that message to your target consumer.
Keep in mind that every breathing human being on the planet is not your target consumer. Why waste money and effort marketing your incredible new bungee jumping technique to nursing home residents? Chances are, they won’t be interested.
Blogging and article marketing is an easy way to get started marketing your product online. It would be worth your time to learn how to optimize your posts and articles for search engines first. Offer great content and give something away (a free report or ebook) to supercharge your efforts.
For a more local type of business, printing and distributing flyers in high traffic areas around your town still works well for very little cost. You shouldn’t ignore radio, television, and newspapers but these mediums can get expensive quickly.
The Creating Wealth Team
