Jason Hartman starts the show with Naresh to discuss the effects of self-driving cars on real estate. In the interview segment, he hosts Grant Cardone. He explains the inspiration behind his book, The 10x Rule, and shares how to stay excited and make your goals 10x. Grant also recommends being willing to do whatever it takes to get what you want.
Announcer 0:00
This show is produced by the Hartman media company. For more information and links to all our great podcasts, visit Hartman media.com.
Announcer 0:13
Welcome to the creating wealth show with Jason Hartman. You’re about to learn a new slant on investing some exciting techniques and fresh new approaches to the world’s most historically proven asset class that will enable you to create more wealth and freedom than you ever thought possible. Jason is a genuine self made multi millionaire who’s actually been there and done it. He’s a successful investor, lender, developer and entrepreneur who’s owned properties in 11 states had hundreds of tenants and been involved in thousands of real estate transactions. This program will help you follow in Jason’s footsteps on the road to your financial independence day. You really can do it on now. here’s your host, Jason Hartman with the complete solution. For real estate investors,
Jason Hartman 1:03
Welcome to the creating wealth show, Episode Number 800. Another landmark in the show, Episode Number 800. Folks, I cannot believe we’re already at Episode 800. That is just I’m totally ecstatic about that. And I want to thank all of you for supporting the show for the last 12 years or so maybe a little more than 12 years. I’m not sure. We just appreciate our family, our audience and our clients so much and just really appreciate having you here. Of course, I’m your host, Jason Hartman. I’ve gotten a rush here with me today to help me with the intro portion of the show. And our guest today will be the very famous Grant Cardone. Yes, he’s the 10 x guy. This guy is so pumped up all the time on life. He’s just a go getter. He’s, he’s crazy. Grant cardones. So he’ll be with us here today. In a few minutes. This interview was actually recorded a while back. I did publish it on one of my other podcasts. But I realized we never published it on the creating wealth show. So I’m glad to bring it to you today. These principles are time less, not timely, but they can also be timely if you put them to work. And grant is just all about thinking big and just going for it and 10 X in your life multiplying your returns in life, and that’s what mastermind groups do for you. By the way, we’ve got our venture Alliance mastermind coming up in Las Vegas this weekend. And we’ve got a bunch of great guests coming this time and they will probably all become new members. And if you want to check out venture Alliance, check that out at venture Alliance mastermind.com and also Jason Hartman calm in the events section. We’d love to see you there this weekend. We could probably still fit a couple more people in if you act quickly. And you can come one time as a guest for a mirror. $2,000 and it’s a first class weekend. This is not like our other seminars and events are big ones. We’ve got the former governor of Nevada speaking at this event. We’ve got Jason Hanson, who is a former CIA operative, and he runs a thing called spy escape and evasion school. He’s got a great book that I finished and he’s speaking and also joining us for dinner on Saturday evening. We’re going to start out Friday evening with Top Golf. And if you’ve never done Top Golf, it’s a lot of fun. It’s like a first class golf experience. And but it’s real easy. It’s not about golf. It’s about having fun. We’ll do our meetings at the Wynn hotel on Saturday morning, and we’ll go out for some great meals. We’re gonna do a fun activity, Saturday afternoon and Sunday afternoon and it’s just gonna be a great weekend. So hope you can join us for that. And also for upcoming Memphis, creating wealth seminar and property tour. Again, you can register for these at Jason hartman.com in the event section and you can find out a lot more about them there too. So we hope you’ll join us for both of those. Naresh, how you doing?
Naresh 4:06
I’m doing great. How are you Jason excited for your venture Alliance?
Jason Hartman 4:12
Yeah, I’m really excited. This Vegas one is gonna be awesome. They’re all awesome. But in different ways, you know, they all have a different flavor. We do these four times a year, as you know. So that’s a quarterly weekend event. And then once a year, we do a bigger trip last year we went to Dubai, this year. we’re debating where we’re going to go maybe a European river cruise. Maybe Cuba, Hawaii, I don’t know. And, and so it’s really three weekends a year and then one longer trip each year that, you know, might be four or five days or something like that, you know, whatever. People want to make it really it’s up to them. Yeah, it’s a great group, and it’s high level mastermind and I can’t stress enough the importance of masterminds. And Grant Cardone really made me think of that because, you know, his book entitled The 10 x rule. That we’re going to talk about today, which I think is it really is best work. You know that that’s what a mastermind group does, it helps you multiply your results 10 x. So our guest today is very fitting for that discussion. But hey, before we get to grant, what’s up with you know, Russia, what’s keeping you busy in Florida?
Naresh 5:18
Well, the heat is February was, I mean, I have my air conditioning on. And, you know, I was I was thankful because my friends in the northeast were calling me and telling me how jealous they were. But like, it’s really, really hot here. Right now. We’re recording early March. It’s like 88 degrees outside. I’m not even making that up. You can look it up.
Jason Hartman 5:39
So it’s warming up in Vegas, too. So yeah, it’s gonna be warm for venture Alliance next weekend, but it’s been cold here. I mean, it’s a little colder than Scottsdale. I’m kind of missing Scottsdale, to be honest with you, but in the summer, it’s also a little cooler in Las Vegas, too. And of course, if I told you about no state income taxes,
Naresh 5:58
yeah, yeah, and It’s a good thing that you’re having your venture Alliance meeting there so that other people can see how awesome Vegas is I’ve never visited. I’m visiting for the first time in two months. Yeah. But I think the the folks who visit for venture alliance will have a great time and might even consider moving to Vegas. And like you mentioned earlier, great speakers coming in. We have the governor of Nevada, former governor of Nevada from the late 80s to late 90s. He served all terms and he’s speaking to your group. That’s pretty rare, but that’s pretty awesome.
Jason Hartman 6:31
Yeah, good stuff. No, he’s gonna be great. Thanks for booking him and Jason Hanson. And speaking of bookings, we just spent an hour you and I meeting on the phone and digging up some old interviews that have not been published yet for many of my different podcasts, including, of course, the creating wealth show here. I can’t wait to publish some of these. You know, there. There are some real goodies in there that we just we just, you know, never got to publish because they’ve been in the lineup. up. And you know, we try to publish things that are very context sensitive as to what’s going on in the news and so forth, and what’s going on in the world. So we, we kind of are always juggling all these different interviews and guests around to publish on the show. But here we’re at Episode 800. And some of these we’ve recorded back maybe 100 episodes ago, but they’re really valuable. And so we’re going to get those outs on, I’m really excited that we went, we sort of went on to the studio floor, if you will, as a metaphor. Obviously, that’s not really true. But studio floor, the virtual studio floor, which means a file on my computer and dug these out, out of the can, as they call them. Like when you know, when you’re done with something in the studio, it’s in the cam, they say meaning in the tin can where the film is kept. So yeah, and I can’t wait to publish some of these for our listeners. So those are coming up listeners. They’re gonna be great. Hey, I wanted to just tell you, so a lot of listeners know There’s this one company that gets a lot of hype out there. And I think that hype is really the company is overrated. I don’t think it’s a bad company. I just think it’s a highly overrated company. And I now have purchased my second product from them a few months ago, a big expensive product, a car, a Tesla. And I got to tell you, folks, my second Tesla has not been a good experience. I’ve had tons of problems with it. And it’s it’s just interesting that Tesla when they first came out with a Model S and Consumer Reports rated them it was the highest car ever rated by Consumer Reports, which I believe is a very credible company. I like Consumer Reports a lot. And, and this one, the second one, the Model X that I have now has just been problem after problem after problem and they came to look at it yesterday and I gotta tell you, I’m not too pleased. They’re not doing too much for me. But I hope they get it together. You know, I talk a lot on the show about the self driving car, and how that’s going to change the game of virtually everything in the world. And that’s why, you know, I bought one Tesla that I bought another because they are the most advanced in the self driving world and, and they’re the closest and supposedly buy new car is capable, although, believe me, it’s not even close to capable of being completely autonomous. And again, why is this important to real estate investors? Well, it’s important to you because the game of real estate since the beginning of time, has been valued on three primary issues, location, location and location, the three rules of real estate As the old saying goes, and I believe that the autonomous car the self driving car, changes that in and dramatically shifts the power away from That concept. And I think I think we’re going to see big changes, folks. I think high priced properties that are priced high because of their location are going to see downward pressure, I believe we’re going to see the resurgence of the suburbs. I think the suburbs are coming back. And I think there’s going to be a lot of value allocated away from high priced properties with supremely expensive locations, down to lower price properties with other features that people like like low crime, big yards, things like that, you know, again, this is this is just part of the equation. There’s more to it than this. This is not an absolute prediction. Okay. But it’s a factor. It’s a big factor to it. It’s not everything, but I think this is a big deal. So as we see, you know, within maybe three years a real impact of self driving car technology. It’s going to shift, this is a power shift. So be aware of it. It’s not everything, it’s not gonna change everything. But it’s, it’s a fairly big deal. I think our investor listeners need to be ready for that. And really think about that. And coincidentally, most of the properties were selling through our network, our suburban properties. So there you go, you’re gonna benefit from this with your investments, I hope, because they will become more accessible to your renters. And some of the price value of the expensive properties will allocate and will shift toward the value equation of your properties, which will be great for you. I’m not sure in a rush. I’m explaining this completely. Well, you know, sometimes there’s something in your head that you just understand, or it’s in your gut, or in your heart, and you just get it. I’m not sure if I’m conveying this message well enough to the listeners. So that’s why it’s great to have you here. Do you know what I’m saying? Does that make sense?
Naresh 12:00
I get what you’re saying. But you said within three years, I’m not really sure about that. I would say, Do you think it’s going to catch on that quickly and have an immediate effect?
Jason Hartman 12:14
Will it you know, again, like everything this is it’s incremental, right? I’m just saying that in three years by the year 2020, I think we’re going to see a reasonably significant shift, not because every car on the road will be a self driving car that it won’t be, it’ll only be a small percentage of the market buy them. But this has come up a lot faster than most people think. Fernando who has been on the show many times, you know, he was one of our biggest clients. And now he works with us and we own us that software company together real estate tools.com He also is one of our investment counselors. And then of course, people have met him at our live events and heard him speak and so forth. You know, he, I remember him saying to me as I was buying Tesla number one, that I’m so excited about this and, and you know, he worked for Apple and he was a chip designer and engineer before he retired on real estate. And you know, he said, Jason, you got to realize that they from Arne from concept to r&d to product development, to getting it in the hands of people, that cycle takes a long time. And it even surprised him. He told me that one day, and then oddly, he ended up buying my Tesla, my first one from me. So, so he is now driving my old Model S. Of course, I had to take all the depreciation so Fernando, you got quite a good deal for yourself there. But then I changed and got the other one that I had actually ordered previously, about 16 months before. He loves it. He does self driving technology. He just loves it. Now it’s not fully autonomous yet, but what I’m saying is You don’t need every consumer that owns an automobile to have a self driving car for to impact real estate prices because they can see it coming. They think, Well, you know, this house is a little further away a little longer commute than I’d like it to be. But,
Naresh 14:19
you know,
Jason Hartman 14:20
my next car a year from now, two years from now, it’ll probably be a self driving car. And if it’s not, the car I have now, or my next car will be, you know, incrementally self driving like the Tesla is today. And the Volvo and the Audi. You know, a lot of these cars have some pretty great technology with the you know, the variable laser guided cruise control and all kinds of anti collision systems and Lane Departure systems that keep them in the lane, and so forth. And so, this is incremental. It’s incremental in the sense that the product, the self driving car, Has varying degrees of self driving technology. But it’s also incremental in the psychology of people in that they, if they don’t have it yet, they know what’s coming. And they can still make decisions on their real estate today, based on saying, Hey, I don’t need to pay a massive premium for this super high price property in either rent or purchase price, one or the other. Because in a year, I’m probably going to have a self driving car. Right. You know, in now in in Pennsylvania, we’ve all heard you can get an Uber that’s self driving. You in Tempe, Arizona, I just found out yesterday where I used to live in Tempe right? You can you can summon a self driving Uber now, in a lot of cities, you know, they’re rolling this out. This is coming fast. It’s not. This is right here. It’s upon us and it’s a big deal. So I just want people to realize that as real estate investors that this is going to have an impact. And I don’t really hear many people other than yours truly talking about it. I think it’s very significant. So, anyway, that’s my thought.
Naresh 16:12
What are the issues that you’re having with your Tesla, like anything specific?
Jason Hartman 16:16
Oh, God, that car’s got so many problems. I’m so annoyed with them. And you know, Tesla, it’s like a cult, right? That whole company, everybody that works there acts like they’re in a cult because they think they’re working for the greatest company on earth, and they get so much positive PR a lot of that is just a sort of a leftist scam, because they want to promote the electric car, which really is questionable as to whether or not that’s even better for the environment. You know, that electricity is mostly produced from coal, okay, and, you know, the manufacturer of the batteries and the disposal of the batteries. There’s a lot of environmental sins that take place there. So the jury is out on whether it’s better environmentally I’m, you know, I’m not driving a Tesla because I I think it’s better for the environment. I’m just driving it because I want a self driving car. And my car, you know, they didn’t disclose to me that the self driving stuff didn’t even work. You know, when I bought it, I still paid $117,000, which is insane, you know, and I drove it away and none of that stuff worked. And they keep saying, Oh, it’s coming. It’s coming. It’s coming. And I believe them that it’s coming. But Elon Musk is so famous for, you know, missing deadlines. It’s like vaporware, right? They say it’s coming but when I mean it’s not like I got a discount or I get to not pay my lease payments while it’s coming. I’m still paying full price every month in my absurdly high lease payments on the car, but I don’t have the features. So I’m pretty angry. Actually. I gotta tell you I’m I’m pretty disappointed with Tesla. I’m not happy. So anyway, but look at Let’s not make the show about this. We got to jump to Grant Cardone. You know, no rash. Thanks for listening to me.
Naresh 17:57
Yeah, no problems,
Jason Hartman 17:58
pleasure and pain. Thank you listeners for listening to it also. So, you know, you gotta read between the lines with a lot of this hype you see in the media with everything, whether it be presidents, presidential candidates, politicians, Tesla, apple, you know, whatever. It’s all there’s always more to it than meets the eye. So that’s good.
But hey, let’s jump over to Grant Cardone we will talk to you in the next episode. This is a 10th show. So we talked about something of general interest, motivation, successful living, not specifically about real estate, although I need to tell you, Grant Cardone is quite a real estate investor. I believe he said he owns about $300 million worth of real estate. Now granted, he doesn’t really own a lot of that. I don’t think he’s syndicated a lot of that. Okay. So, you know, he was the guy who put the deal together but you know, with other investors, so that’s always something you got to understand in this stuff. But again, I don’t have a lot of details on his real estate portfolio. I just know he’s a big fan of real estate, not owning the home. in which you live, though, interestingly, and there’s a big video that went quite viral about that that Grant Cardone did. We’re going to talk about 10 x about, about multiplying your results times 10 today, and I think you’ll really enjoy it. So, thanks. Let’s dive in. Here’s Grant cardones. Check out Jason hartman.com and venture Alliance mastermind.com. And join us for our next couple events. Here we go. Hey, it’s my pleasure to welcome Grant Cardone to the show. You’ve probably heard his name. He’s a New York Times best selling author, executive producer, the reality show turnaround King and the host of the cardones zone and he’s author of several books. One of them I just finished which is entitled The 10 acts rule. And he’s coming to us today from Miami Beach. Grant, welcome. How you doing?
Grant Cardone 19:48
Hey, Jason, thanks for having me. I’m doing great.
Jason Hartman 19:50
Well, good. Good. It’s good to have you on tell us what you’re up to nowadays. what’s what’s keeping you most busy, you got some great books, you got a new book out seller be sold. And, you know, maybe we’ll talk about Without the TEDx rule, because I just finished it, but tell us what what’s going on?
Grant Cardone 20:04
Yeah. Jason, what am I up to? I’m, I’m up to hustle. I’m a hustler. And I like to work. I told my wife this weekend, I, you know, I said, I’m sorry, I was angry with you this weekend. I just didn’t have enough weekend or too long. I like producing I like doing things I like, you know, I’m not I’m not a big vacation guy or so many parties are the long weekends kill me. So I like to produce I like to work I like to hustle. I like to make my family proud of me. Extremely scared of the economic conditions, not just here in the US, but worldwide. And you know, I want to make sure I can provide for them. So I’m always, always get this hustle thing going. I’m getting ready to do a project with Steve Harvey, where we go around the country and big Steve and talk to people about act like success.
Jason Hartman 20:47
Well, what does it mean to act like success? Tell us about that. Well, I
Grant Cardone 20:49
think you know, you and I were having to come a little bit of a conversation before I got on and it was like commit first figure the rest out later. I mean, that’s been really the theme. I love Rear. I was 25 years old, I was broke. I had no money. I had an education that nobody valued. I was in an economic condition where they weren’t hiring you the wrong time to be broke is when they’re not hiring anybody. Right? And here I came up broke financially, I was broke spiritually. I didn’t like myself. I was like giving up on myself and my family giving up on me. And I’m like, one day, I’m like, dude, you need to start acting like you’re successful. Because there’s this this thing. Waiting for the right break, waiting to figure it out, waiting for something to happen just wasn’t working for me. And one day I was selling cars, actually, I was 25 years old. I’m like, okay, I hate this job. I hate selling cars. I hate the way people look at me. I got to start acting like I’m successful right here right now because nobody else was gonna give me a job. And I was young, immature, you know? I thought you know, acting more confident. Probably then I was still probably do that today. And uh, and, you know, one day I just said okay, I got every dollar. I Make I’m gonna reinvest in myself. And I started learning and listening and meant getting mentors and surrounding myself with success. And I started acting successful. Next thing my money changed a little bit. And when it changed a little bit, it gave me hope that it could change a lot. And then I started liking my job. And I’m like, wow, maybe I can learn this thing.
Jason Hartman 22:16
Yeah, that’s like the self reinforcing circle. You got into the circle that started reinforcing itself.
Grant Cardone 22:21
Yeah, yeah. And that’s why you like that commit first figure the rest out later, because everybody’s trying to figure it out. Mm hmm. It’s like people talk to me. They’re like, man, how do you write four books in four years? I wrote my first book was written in three hours. And they’re like, how do you write a book in three hours? you sit down and you start writing? Right? That’s what you do. How do you finish a book? Most people start books actually, most people don’t buy books today because they didn’t finish the last when they bought. And why? Because like, like, because you never make a decision when to finish the book. You made a decision to start the book. You didn’t make a decision to finish it. So now when I buy a book, and I read a lot of books in the front of it, I’ll put my finish date on it because I already know my start date it was when I opened it. and commit first, and then you figure the rest out later. You know what it’s going to cost you how you’re going to do it. Most of us don’t know what we’re doing or how we’re going to do it. We just made a decision to do it. Yeah. Fantastic. That’s good
Jason Hartman 23:11
advice. Well, great. Talk about this commit first and figure it out later. Let’s drill down on that one. Because I think that’s so meaningful. You know, so many people, they want to figure it all out beforehand. It’s like, okay, let’s write a business plan. Let’s write a business plan for you know, this business idea or for our whole lives. And the fact is, nobody can figure it out. Because you don’t know what’s gonna happen along the way. You just got to dive in and do it. Right.
Grant Cardone 23:36
You’re so right. We just finished creating a digital TV internet website. Okay, basically, it’s a digital station. It’s something that hasn’t been done very much yet. I mean, this is this whole space of digital is like, consuming TV and radio and, and so we’re in the office right now. And they’re telling us, hey, when’s this site gonna be up? And they’re like, not two months. I’m like, if you figure it on all this stuff that’s going to go wrong. Yeah. They’re like, What do you mean? I said, we don’t know what we’re doing. Okay, we just know we’re going to do it. And look, if I own four businesses, all of them do an excess of $10 million a year in sale, sales in revenue. They were all started from scratch. I have never ever written a business plan. Because I know whatever you write down I mean, it might make you feel warm and fuzzy look you’re not you don’t even know enough to write the stuff that’s gonna have monsters and demons and the things you need to worry about you don’t even know yet. Okay, so spending time on a business plan. I’m gonna go to these people I’m gonna talk to these people. The three months from now you won’t even be worried about those things. It’s gonna be so many things happen you know? Because I even told my internet department if y’all plan on you know, what was the thing least malaria or meningitis or the next cuz something’s gonna happen and nobody plans on all that stuff. And so I’m with you, man. I i’ve never spent any time on a on a business plan. And look, I’ve done things that were simple as me just going up going out and kind of making it up as I go. to doing huge, huge real estate deals when there’s hundreds of millions of dollars involved and still not had a business plan, no. And I had to construct that con as I went, but I had to commit first. And then I could start figuring things out after the commandment as esoteric as that might sound.
Jason Hartman 25:15
Everything starts with a commandment. And then from there, we iterate and iterate and iterate. To get to where we want to go. Yeah, that’s good. Well tell us about the 10 x rule in General Grant, if you would, that’s one of the keys to the 10 x rule. But there are so many of them. I mean, that book is awesome. It’s just got it you have so many entries in the table of contents. There’s there’s just a lot to it. A lot of meat there. Oh, thanks.
Grant Cardone 25:38
Thank you. Now you listen to the the audio the audio, yeah, well, the audio was done about six months after the book was finished. And that’s when I’m getting a lot of feedback from readers. I mean, any anybody that writes a book if you have a, if you’ve sold books before, not just written books, because a lot of people write them. Very few people can sell books. And once you start selling books, that means people are reading them. Then you start getting feedback. So I waited six months and recorded this to include the questions people are asking us like, Hey, man, I got it. Okay, the 10 x rule I’m supposed to do 10 times more what I think I’m gonna do. Yeah, but do you know what that means? And the guy’s like, What do you mean? I said, Well, do you know when you’re doing 10 x times what’s normal? And he’s like, No, I don’t I said, because you’ll immediately have new problems. So so like, you want new problems. And the next rule is based on based on a concept is that the goals targets and actions that people are setting are so beneath them. They’re so low, basically, based on their potential is that that people become unexcited over time about that target. And so you don’t you find yourself not having the juice to complete things or you don’t wake up excited on, you know, day 27 because I believe the target was too low. Now, while your parents are going to tell you that you need to set realistic goals. When they tell you that you need to ask them hey, how’d that work out for ya? Right? You know, because Because really highly successful people okay, the Carlos Slim’s and Bill Gates, the Steve Jobs. I mean, the people that are really super successful. If you tell them you want to be worth a billion dollars and you’re 17 years old, they’re not gonna look at you like you’re weird. They’re not gonna say oh, that’s ridiculous. You know, if you tell these guys you want to, you know, basically cure a disease, they’re not going to say ridiculous because they’re fake is so giant. Unfortunately, most people Jason are getting advice and feedback from people that don’t dream anymore Don’t have goals that 10 x rule rule as you know, basically re inspires the individual I think way bigger about their goals, their targets interactions.
Jason Hartman 27:41
Okay, so give us an example of like, how big should it be, you know, you say that people don’t set their goals high enough grant. And and so then they’re kind of moderately excited about it if they’re not really really juiced, right. So I mean, chemical will be too high. Can it be ridiculous? Can it be Yeah,
Grant Cardone 27:59
I don’t think They’re all ridiculous, man. Look, I mean, beggars on the street corner of LA. You know, he’s at Fairfax and, and Hollywood and he’s like he’s begging for $1 completely ridiculous. Yeah. I mean, why would I give anybody this? Why would I stop my car pull over and give a guy? I don’t know. $1 Okay. It’s not because I don’t have the dollar. It’s not because I’m not generous. It’s because I don’t have the time. Dude, I’m rolling through a light. It’s just, that’s a ridiculous target. Another guy says, Well, now I want to make a million dollars. All I’m telling people is this whatever your target is, let’s say a financial target. Let’s say that targets a million dollars. I’m like, dude, multiplied times 1010 is that power number? No, nobody note note wherever you go, okay, numbers don’t lie. 10 is a power number. It multiplies things in enormous numbers. And so I’m like, Look, rather than writing a business plan for 1 million once you write one for 10 million. Why would I do that? Cuz they’re both ridiculous, dude. It’s all freaking crazy. Okay, you’re gonna be broke. No matter which one of these you achieve. He’s like, What do you mean? You get a million dollars. You’re gonna feel like a broke man. You get to 10 million. You’re going to feel like a broke man. Because your ideas, okay, possibilities, your potential changes as you go up the food chain. You know, when you were 10 years old, you had a different kind of swag than you’re going to hopefully have when you’re 20, and a different one at 30 and 40 and 50 and 60. You know, the deal is to stay excited, the people that are most excited are going to win the game. And so the 10 x rule just says multiply, you want to make 100 million multiplied times 10 come up with a plan for a billion dollars instead. Because it’s all work.
Jason Hartman 29:31
So there’s this middle class thinking and he talked about that in the 10 x book, you know, breaking out of the middle class and the incomes of the middle class. Tell us about that?
Grant Cardone 29:40
Well, I’m talking about the I’m starting to allude to another book that I’m working on right now. It’s called the middle class, basically get out that that what your parents and part of why people think is so small, is because your parents basically were going, they were trying to build a lifetime of what’s called the middle class to get into the middle class. Particularly the last 40 or 50 years in America has been a construction of this idea that if I can just get into this club, the middle class, I’m going to be safe. We might have got good schools for the kids we got two cars we got a house we live in for our whole life. And you know we retire and we check into our IRA account everything’s gonna be good nakiya is good and then we’re gonna go on vacations and we’re gonna live happily ever after. And and that’s a fantasy man this is no different than Cinderella and then the three little bears the Three Bears Okay, for instance, Goldilocks, I think was involved in that transaction right? You know, the Goldilocks and the Three Bears is the mythology of the middle class. The real the real middle class is like this. Okay? Three Bears come home find Goldilocks polar freakin apart, label her for being a thief killer right there and have her after the porridge as dessert. And they all laugh about it and we kill that a white girl didn’t wait. So So. What I’m saying is the middle class is a myth. It’s a myth mythology. It’s based on average, it’s based on average, education, average income, average savings, everything’s got to go right. If everything’s perfect if we don’t live too long, everything’s gonna be fine. It’s a myth that has been perpetuated by by politics right and left Republicans and Democrats to let the masses of people know 250 million. Everything’s alright. You’re better off than the people in Egypt. Yeah, right. You know, there’s stability here. It’s just a big propaganda machine. The only place you want to be now is in the upper crust of the middle class rich are very wealthy, because everybody else is paying a price. They just can’t tell you that.
Jason Hartman 31:39
Well, you know, Grant, especially nowadays because the middle class has been shrinking in America for quite a few years. Now. If you look at the stats, working Americans that are working regular job, just over broke, they really are just over broke j ob job right. They haven’t really had an increase in real dollar pay in a couple of days. decades. I mean, this is not the middle class is just shrinking. It’s under attack. Lou Dobbs wrote a great book called war on the middle class. And, you know, I’ve said that in my seminars for years, it’s like, you better make a very conscious decision to be above the middle class because the middle class is leaving you, that whole concept of, you know, I know this girl I used today, I’ll give you an example. You know, she lives in Newport Beach, her parents live in Newport Beach grew up there, nice life, you know, and I’d call that upper middle class even. And she thinks by being a schoolteacher and just sort of being mediocre and walking through life, that she’s going to have that same lifestyle her parents had, you know, they’ve built a bunch of real estate equity over the years and retired playing golf and traveling. And I mean, it’s like, she’s just fooling herself. There’s no way that’s gonna exist for her now, you know, when she when she gets to that age,
Grant Cardone 32:50
these are things people need to believe in. I mean, that, you know, I want to believe it. It’s like telling a kid you know, she’s a little girl she could believe in Santa Claus. Yeah, but sooner or later You know the difference between kids and adults is sooner or later the kid finds out there’s no Santa Claus. Adults actually don’t know this white chick that you’re talking about in Orange County. I know she’s white, and I know she’s most Republican,
Jason Hartman 33:11
blond hair and blue eyes.
Grant Cardone 33:12
totally right. And she’s like, oh, everything’s gonna be alright. If it’s just if it was just for Obama, when Obama gets out, everything’s gonna be alright. No, it’s not baby. Both both sides are crushing the middle class. Oh, of course they are. Because the middle class doesn’t work. It never worked. After the Industrial Revolution. There was there’s no expansion in America. We don’t have anything to sell in this country, except servicing people. And so you know, the middle class basically is getting shipped overseas. You got to get rich now. I mean, I don’t know how to tell people this other than I was with Steve Harvey in Atlanta. I’m like, he’s like, what’s your message to people get rich? Okay. Are you going to spend a life just crying and oh my god, what happened? You got to get rich now. It’s the only safe haven and anybody, anybody can get rich if you know how to live poor. Just get by I’ve done both. You can learn how to get rich. Mm hmm.
Jason Hartman 34:04
Yeah, great point. I just I just totally love it. So habitually commit. You know what I like grant and you probably gonna like this one too. Is that movie with Jim Carrey? Yes man. Yeah, yeah when you just say yes to more stuff in life good things seem to somehow happen
Grant Cardone 34:20
yeah totally you know my mom before my mom died I everything I would ask her to she’d always say no first You know, when you get older you start getting even more and more negative. And I think that’s going I think that’s getting younger and younger for people today baby um, it’s just say yes, man say yes. and figure it out later. There’s everybody listening has had the experience of saying yes to your girlfriend, your boyfriend, your family showing up for some event that you didn’t want to and leave in three or four hours later bitching about it the whole way over there. And on the way home saying, you know, I’m really glad you talked me into this. Yeah, right. I’m glad I got out of the house.
Jason Hartman 34:51
Yeah, exactly. Or whatever. Yeah, absolutely. So habitually commit. Does that mean don’t be cautious. It means just jump in, no matter what I mean. No, I would
Grant Cardone 34:59
definitely Be cautious I’d be the most dangerous person in my environment. I think people need to be dangerous. I have two little girls I got a five year old and a three year old and in the nanny comes in the nanny says, Be careful Sabrina and Sabrina says Papa nanny just said be careful in she dumb and I’m like that’s right babe, we dangerous around here. You got to be dangerous. You want me to be the most dangerous person in your environment. cautious is actually costing people everything. And this again goes back to this middle class. You know, don’t fly too high. A stay low. Don’t get too much attention. Don’t take too many risks. Taking not taking risks today is actually the riskiest thing you can do. And so it’s all these ideas that we were taught like don’t talk to strangers. Why? Well, you know, cuz it’s dangerous. Why? Because, because that psycho chick on HLN every night, talks about somebody that took their wife out and killed them, you know? What’s your name? Nancy Grace. Okay. Nancy Grace. She’s married. Hundreds of millions of dollars off a terrifying the public. Most people are not pedophiles. Okay? So so like my kids, I don’t, I don’t I’m not on top my kids every second of every day, I had a nightmare last night that one of them walked in, I tried the three year old walked into traffic. And I never found out whether she got hit by the car, she made it to the other side of the night. But I woke up, you know, terrified. I’m like, Oh my god, I’m teaching to be dangerous. And I’m like, but I’m not going to teach him to stand on the sidewalk. I’m not going to teach him that every time they walk across the street, they could get it right. It’s just ridiculous. I’m not going to teach my kids that every stranger should be a threat to you. Because the truth is every stranger on this planet, the strangers have everything you want your dreams, the ideas you have, if you’re gonna make them possible, it’s because of somebody you don’t yet know. And so don’t be cautious. Throw that caution caution to the wind and go meet the people you need to meet. Well, isn’t
Jason Hartman 36:49
that a great point you’re making grant because I remember hearing the old saying strangers are just friends you haven’t met yet. And if you think about it, it goes way back to like, you know, good old Jim Rohn right. The late the late great Jim Rohn, which I’m, I’m sure you’re a fan of Jim’s. And you know, he said your income will be the average of the five people you spend the most time with. So how could we possibly improve our situation? If we don’t go meet some new people? Unless we’re hanging out with billionaires already? Then we got to go out and meet some strangers and hang out with strangers. Yeah.
Grant Cardone 37:17
And notice the billionaires the billionaires are always traveling somewhere to meet somebody new because they’re trying to do hookups man. They’re trying to do deals. See, they say knowledge is power. No knowledge is not power. Okay, the power because I know too many people with no knowledge. They got power. The power is in the hookup and hookups aren’t at your house. Okay, I’m not talking about utilities, electrical water. I’m talking about the hookups. The only reason to go to college today is to meet the players. There’s only three or four or five colleges maybe worth going to. Because that’s where the blue blood goes. That’s where that old money goes. That’s where the hookups are. And the difference between a contact and a contract today is a relationship that are is the people Man, in the people you know, today cannot help you. It’s the people I don’t know. And every day I make a list, who can I meet today? Who can I meet today? Today? I get to meet Jason Hartman. Okay, who do I meet today? That can change my life tomorrow. And I guarantee you, my friends, my buddies, the people I know the people I had wine with or dinner with this weekend will not change my life tomorrow. It’s gonna be somebody I don’t Yeah, you
Jason Hartman 38:24
know, that’s an awesome philosophy. Okay, so just a follow up to that grant. What advice do you have with someone who’s sitting here listening to this? And they’re thinking, you know what, that’s true. The light bulb went on for them. They go, I gotta meet some new people. That’s the way I’m going to improve my situation. How do they decide who they need to meet? How do they approach them?
Grant Cardone 38:42
What I would do is make a list. I’d make a list every day who can help me who can help my career Look, I’m a selfish greedy person. Okay, I’ll say it before anybody else says, I am selfish and I am greedy. And you should be no problem you should make you should make a list. But you see how we were taught not to be that Yeah, I know. You know, don’t get too much attention either. Jason Right. Yeah, but you know what? Look at the Kardashians and they’re gonna make, she’s gonna make 200 million off her little freakin apps game they just came on, because she gets attention because she’s like, Look, this is my life, dude, it ain’t your life and I’m gonna make it into something big
Jason Hartman 39:14
and quit apologizing to her about it, you know, just go for
Grant Cardone 39:17
it. Yeah, exactly. Hate me. You hate me. Everybody hates a guy less than her. So So I would just tell people look, make a list every day. Who do you need to meet? That would change your life. But hopefully my names on your list now. Okay, hit me up at Twitter at Grant Cardone I’ll respond to you. So make a list every day. Who could I meet today in our community? Maybe they’re a church, maybe they’re in government, they who can you meet? Who can you send a letter to an email to a text to who could you tweet today? That would change your life tomorrow. And then and then maybe while you’re out in the marketplace, maybe you know, meet five strangers. That and you’re going to find out they didn’t follow you. You know, wow man, that person. That person
Jason Hartman 39:58
Dude when I met a new stranger,
Grant Cardone 40:01
and some of the ladies listening gonna be like, Ah, I’m hurt and rejected. But but you know it you’re gonna find out that like people aren’t people are scared to death just if you walk up they think you’re freaking psycho. Because that’s how that’s how introverted and small thinking our culture has become where everybody’s just kind of paying attention to their own little thing and then wonder why they don’t get anything because everything you want is outside your comfort zone. Yeah, everything.
Jason Hartman 40:28
Yeah, that’s awesome. That is totally awesome. Grant. Okay, we pick another favorite concept of yours, whether it be from tenex or at the from your brand new book section. In the book
Grant Cardone 40:46
all right.
Jason Hartman 40:47
No, just whatever you want, just to kind of
Grant Cardone 40:49
that’d be good. That’d be good to
Jason Hartman 40:52
see a new product launch here.
Grant Cardone 40:54
Oh my god. 10 x condoms by Grant Cardone
Grant Cardone 41:00
Video and audio. There you go. Yeah.
Grant Cardone 41:04
I hope your audience can handle.
Jason Hartman 41:06
It’s alright. It’s alright. It’s good. But well, you know, like, wrap us up with one other great concept from any of your work any of your books doesn’t matter. You know, we’re, you know, maybe it’s not even published yet.
Grant Cardone 41:15
Yeah, I would tell you, I would tell people like, Look, you got to get alive now. Okay? I mean, you got to get alive right now you got to get, like, so engaged in the deal. You got to get so jacked up. You got to be like, you got to have this. I would just call it the three words, whatever it takes, whatever it takes, okay. I mean, whatever it takes. Now, the first thing when I say that, you know, Jason, what’s the first thing you think of when I say whatever it takes
Jason Hartman 41:43
a little part of me says, Oh, this is ridiculous. Come on. I don’t want to work that hard. Or you know, I don’t want to sacrifice other areas of my life. Yeah, it’s like all the bad conversation that’s going on. Yeah, yeah.
Grant Cardone 41:53
Are people that people will say, Oh, yeah, but I’m not going to be unethical. Well, I’m not talking about being right. That’s another one. apart and most people have already, you know, don’t have the life they want so so I mean, people always tell me that oh man, if I go all out on this, I’m not going to get what about this part of my life? You’re already unhappy in that part of your life. Why are you kidding yourself? Okay? Look, there’s 7 billion people that align up and lie to you Don’t Don’t be in your own line. Okay? get honest, that nobody is doing whatever it takes to get the life they want. And it’s worth it, whatever it takes. And by the way, I’m not gonna, I’m not gonna have part of life. I want everything to be 10 X, I want my finances to be 10 X. I want my wife my marriage to be send it to next I want to be as a parent, I want to I want to have it great in every area, not one or two. And I’m gonna do whatever it takes nine out of 10 things I do on a daily basis. I don’t know what to do. Okay, most of the things that I do every day I do not want to do I was telling Steve Harvey this the other day, Steve. Steve’s got three hours of radio every day. He does four hours four or five hours every day a family feud. He hadn’t been home in like three years hadn’t eaten breakfast in his home. I’m like, Hey man, how many how many things you do a day that you don’t want to do. And he looked at me, he’s like, Oh my god, I’m glad I finally met somebody that understands, every day, no matter where you’re at, you have to be willing to do whatever it takes. And that includes the stuff you don’t want to do. And I know you know this, that you just you know, these ideas that and just do what you love. And then success will show up Look, you got to be willing to do a lot of stuff you don’t love you don’t want to do and you hate to do if you really want success, and that’s what I would tell people do whatever,
Jason Hartman 43:35
it takes a great thing and it’s funny how you’ll learn to be okay with and actually sometimes love, or at least delegate the things you don’t like to do. They’re really just not that hard. Once you dive in and do it,
Grant Cardone 43:46
you’ll be in a position now. First of all, the marketplace is going to see you as a unique individual. They’re going to start value they’re going to start paying you more than you think you’re worth and and you’re going to start getting breaks that other people don’t get get breaks and because people This this commodity this idea that you would do whatever it takes show up early, stay late, make the extra call, go out and do the things are uncomfortable. It is a rare breed of people that are willing to do whatever it takes to get the job done. Hey grant
Jason Hartman 44:14
give out your different websites. I know you’ve even got a great iPhone app that I downloaded and you know just any of your stuff so people can find you and you know find out all about Yeah,
Grant Cardone 44:23
you can go look if you google Grant Cardone My name Grant Cardone then you can find out everything about me. There’s a great site right now with a free video download called tired of missing sales, tired of missing sales, calm for organizations, and salespeople. And there’s also a university called Cardone university.com. For anybody that wants help, branding, marketing, sales negotiating. If you want help getting more money, it’s called Cardone university.com. We got 1100 videos on YouTube, go to YouTube, throw my name in there Twitter, I beat it up all day long. I mean, they’re about to ban me on Twitter.
Jason Hartman 44:58
I think you know, I’m not hard to find that stuff out. Right awesome Grant Cardone, thank you so much, much success to you and really inspiring stuff. Keep up the great work.
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