Newsflash: Facebook is big. Really big. And it’s not going away any time soon. What does this mean for your online marketing efforts? No, not more time for Fishville, Farmville, or Watching Paint Dry-ville. While those Facebook-based diversions may have a legitimate use beside sucking the last milligram of brainpower and motivation from your day, we at The Creating Wealth Show have come up with a short list of ways to improve your online marketing business through proper presentation on Facebook.
1. Be Unique: To standout on Facebook requires that you spend time on the design of your landing page. Facebook offers creative choices for this, so don’t even think about leaving the bland basic setup in place. The other critical component of uniqueness will come from your content. No useless blurbs. Give your visitors a reason in the way of resources to return again and again and even become a friend and fan.
2. Give Something Away: It’s no secret to online and offline marketers that giving stuff away is the secret to success. Make sure that you’re offering something of actual value though. Nothing turns off a potential fan faster than getting free stuff that is actually a thinly disguised marketing message or, even worse, puffery.
3. Photos: You may not realize it but Facebook is the largest photo-sharing site on the web. Put a large, appealing photo on your sight, not only for branding purposes but because it has been proven time and again that people spend more time on websites with great pictures.
This isn’t all you need to know about tweaking your business’s Facebook page, but it’s a good start to increase internet presence.
The Creating Wealth Team
Flickr / Franco Bouly
