Actually, the headline we should have used for this article is “Easy Qualified Leads are ALWAYS Too Good to be True” but you have to allow for that one odd duck case that disproves the blanket statement. To be a successful property investor, you learn early in the game that you must find a way to uncover the good deals and jump on them fast. Contact information from a motivated seller is as good as gold in this business, but any time you have a pack of hungry buyers competing for the much smaller pool of properties, expect the vultures to come out and play.
Spend much time surfing the Internet for income income property investment opportunities and the chances are high you’ll come across a service that offers to send you a certain number of qualified leads per month for a fee. We know it’s tempting, ever so tempting, because you want to believe that something so perfect could be true. Somewhere deep in your heart of hearts and brain of brains you know that this simply cannot be.
Do you really believe some dude with an ad on the Internet has managed to find an unending source of motivated sellers ready to offer you the deal of a lifetime on a property? Get real. Here’s the scoop on these “businesses.” In the first place, they are sending the same set off monthly qualified leads to you and every other person signed up for the service, which means, even in the unlikely event that there is a legitimate seller buried in the pile of crap, he’s going to be ticked off at being inundated with investor calls and likely start slamming the phone down, at best, and offering you a few choice words to remember him by, at worst.
The majority of the leads are names randomly generated by who knows what process. They’re fake! Call them and the person on the phone is likely to be befuddled as to why you’re calling; they have no intention of selling their house and never filled out a form saying they had the slightest bit of interest. By the time you grow disgruntled with the service and cancel it, the vultures are into your pocket for a few months of billing and it’s on to the next sucker.
If qualified leads were that easy to find, everyone would be a real estate millionaire. There’s no way around the fact that you have to work for success in this game.
The Creating Wealth Team
