Jason Hartman discusses the recently deceased Dan Kennedy’s work relating to the marketing shift of businesses toward the middle class. Over the past few decades there has been a distinct hollowing out of the middle class, which has created a massive opportunity for real estate investors. This persists to this very day. Jason explores Dan’s idea of when the shift occurred, how it’s impacting our world, and whether it’s something that politicians will ever deal with.
[6:28] Post-World War 2 we saw marketing start being targeted at the middle class
[10:21] Median home listings and median home sale price is showing that higher priced homes just aren’t selling right now
[22:24] Politicians tend to be friendliest to real estate because of the MASSIVE supply chain