If you’re one of the few people on this planet who not only had a book inside you but managed to spill it out onto actual pages and now have a product to sell – congratulations – now forget everything you ever heard about marketing. Unless your name is Stephen King, J.K. Rowling, or Tom Clancy, chances are the following activities will cost you money and waste your time:
1.book signings
2.marketing to libraries
3.marketing to other retailers
4.marketing to other distributors
The preceding list might stroke your ego a little but do you seriously expect to sell more than a few copies to anyone unless your name is already well known? Here’s a hint – the answer is no. So the question becomes how DO you go about marketing your book?
Think about it like this. Marketing a book is simply another form of information marketing and how do people do that these days? The internet, baby! Here’s our simple advice. No one will buy your book until they are familiar with you. You can make them familiar by buying a domain, creating a weekly ezine based around your book topic and, instead of spending time trying to sell books, spend time growing your subscriber list. As the people on your list grow to known you week after week, they’ll become much more receptive to buying your book, which will, of course, be advertised prominently within the ezine.
That other stuff is a waste of the unknown writer’s time and money.
The Creating Wealth Team
Flickr / zimpenfish
