Today’s environment is as inflationary as anything we’ve seen since 1996. The pressures that are being put on prices is astronomical, and it’s showing itself more and more every day. Investment property rent is one of the things that we like seeing increase during this time.
Then, for the 10th episode, Jason Hartman talks with Lisa Cron, author of the new book Story or Die, about how we really make decisions, why humans are so impacted by stories, and how to identify the parts of your story that can impact those you’re trying to reach.
[4:37] The core CPI has its largest year over year increase since 1996
[8:30] In this environment, do NOT be afraid to raise your rent or replace your tenant
Lisa Cron Interview:
[13:23] We are wired for stories. Stories sway us more than facts
[16:32] We like to think that we make decisions logically and objectively, but it’s just not true
[20:47] Our brain’s great leap forward came when nature realized if we were going to thrive on this planet we needed to work together
[25:59] How to identify your target group’s points of resistance
[30:03] Telling a person a truth they don’t already believe will just make them angry. You have to guide them to discover the truth themselves