#112 – Unique Financing & Loan Modification Programs and Profitable Entrepreneurial Marketing

Do you have a property that is “underwater” that is not eligible for traditional refinancing or loan modification? Jason talks with Randy at Bank of America about some special new opportunities. Next, we’ll talk with John Bradley Jackson, Director of the Center for Entrepreneurship at California State University Fullerton, about marketing and how it fulfills a vital function within a successful business. An entrepreneur must be familiar with their customer base as well as the strengths and weaknesses competitors. Visit http://jasonhartman.com/radioshows/. At CSUF Jackson is a Lecturer on Entrepreneurial Marketing, New Venture Creation, and New Venture Launch. Known affectionately as “Professor JJ”, Jackson brings practical marketing and sales knowledge to the classroom from both Silicon Valley and Wall Street. Jackson wrote the book First, Best, or Different: “What Every Entrepreneur Needs to Know About Niche Marketing” which demystified the sometimes overly complex art of niche marketing and has received rave reviews for its easy-to-read style and common sense approach. Jackson founded The BirdDog Group, a marketing and sales consulting firm that specializes in helping small and medium sized businesses with marketing and sales strategy. Upcoming shows will feature: Andrew Waite, Publisher of Personal Real Estate Investor Magazine and Steven Milloy, author of JunkScience.com and the book Green Hell: How Environmentalists Plan to Control Your Life and What You Can Do to Stop Them.