Image by Paxton Woebler[/caption] Over recent years, one of the fastest growing branches of media has been podcasting. The great virtue that podcasting holds over traditional media is twofold: The first is that it is asynchronous, meaning that people can listen or...
What is the best time to begin obsessing about your business’s “brand”? The answer is maybe never. Brand is one of those fuzzy catch words that gets thrown around in upper management circles, even though no one really knows what it is or why they are pursuing...
