Are you ready for a rule that’s important both in business and life? You may not be a big fan of numbers, but file this one away in the grey matter. It’s called The 80/20 Rule and goes like this: 80% of your outcomes result from 20% of your inputs. That’s sort of a...
When you first dip your toes into this thing we call internet marketing, the alphabet soup of acronyms and code phrases can be mind boggling. It’s like another language – PPC, SEO and so on. Today let’s talk about Search Engine Optimization, or SEO, a nifty...
We touched on this idea recently – at the heart of it, marketing on the internet is no different than what direct marketers were doing 80 or 100 years ago for advertisers. The technology may change but the tactics required to make a potential customer open their...
If you have been studying pay-per-click advertising for less than six months, and you’re getting ready to max out your credit card to fund a Google AdWords account, please release the mouse and back away from the computer – immediately. The point to be made is, while...
Good question. If you’ve been listening to the internet marketing / home business discussion with even one ear, you’ve probably heard the term pay-per-click. Maybe you know what it is, maybe you don’t. Pay-per-click is nothing more than an advertising model applied to...
