What you can learn from 80 year old marketing ploys.
Internet riches - like taking candy from, you know...
We touched on this idea recently – at the heart of it, marketing on the internet is no different than what direct marketers were doing 80 or 100 years ago for advertisers. The technology may change but the tactics required to make a potential customer open their wallet and buy your product remain the same.
The bold sub headings below are no different than when Sears was nothing but a gleam in its creator’s eye.
There are three primary steps to making millions with a successful internet business. Here they are:
1. Traffic – whether you get it from pay-per-click, search engine optimization, or affiliate marketing, you MUST have traffic in order to have a business.
2. Make a sale – by the time traffic is flowing to your website, you need to have a product in place. For many people it could be an informational ebook selling for less than $50. You might eventually be able to quit your job but sales from this front-end product will likely not make you rich. For that, you need to realize that the real value in the first sale is establishing a positive relationship. Later, you can tap into that trust when selling a back-end product with a much higher price tag.
3. Increase profit margin – we just mentioned your back-end product. At this point in your internet business, you should be up-selling, down-selling, cross-selling, offer coaching and consulting programs – whatever you can dream up to increase the profit margin and tap into your loyal customer base.
See how easy it all is? Well, maybe not EASY but definitely doable. All you have to do now is take action.
The Creating Wealth Team