Jason Hartman > Blog > Before you open your wallet.

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Before you open your wallet.

If you have been studying pay-per-click advertising for less than six months, and you’re getting ready to max out your credit card to fund a Google AdWords account, please release the mouse and back away from the computer – immediately. The point to be made is, while pay-per-click, can be a marvelous moneymaking tool, it’s a dangerous game to play for a newbie.

You’d be better off to start with free strategies, like article marketing, while you ramp up your knowledge of pay-per-click (PPC). Many people who get into internet marketing as a work-at-home business don’t realize that, in spite of all the fancy bells and whistles that come along with the internet, marketing is essentially the same as it has been since the invention of the postage stamp.

You have to measure EVERYTHING to find out what’s working and what’s not, then cut the losers and let the winners run. Changing a single word in an ad can skyrocket response rates.

But if you’re standing back there winging it, not really sure which campaigns are working and how well, chances are you’ll never see much money from it and don’t have a very good chance of quitting the day job.

But that’s why we’re here! Education, friend, is the name of the game.

Stay tuned.

The Creating Wealth Team

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