Jason Hartman > Blog > ‘Newsletter Guru,’ Jim Palmer, shares the secret to building long-term relationships with customers on the 'Creating Wealth Show'
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‘Newsletter Guru,’ Jim Palmer, shares the secret to building long-term relationships with customers on the 'Creating Wealth Show'

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FOR IMMEDIATE RELEASE--

June 28, 2010 – Jim Palmer, internationally known as the “Newsletter Guru,” joins Jason Hartman’s Creating Wealth Show, on podcast number 163, to enlighten listeners of the power newsletter marketing has on a small business. Jim states that newsletters are one of, if not, the most powerful relationship building tool for a small business and believes every small business should be using one. “Newsletters are a means to being at the front of the customer or prospect’s mind right before they decide to buy, as long as the newsletter is being delivered on a consistent basis,” explains Jim.

Jim discusses with Jason during the episode, “as marketers, we are all lobbying for the attention of decision makers, and if we can identify and cure the prospect’s pain with the content provided in the newsletter, we have just gained a happy customer.” During this podcast, Jim offers tips on how to publish content that is “fun and interesting,” how often to distribute, and many other useful ideas that help create this foundational tool.

Jason asks Jim, during the podcast, “which is more effective: email or print newsletters?”  Jim goes on to explain why he believes print newsletters are more effective than email newsletters. “Even though the cost per print newsletter is more expensive than email driven newsletters, the return on investment is much higher than that of an email newsletter.” He attributes this to the fact that spam traps catch most email newsletters and that print newsletters, if done correctly, can be much more personal and professional feeling than email newsletters.

Jason Hartman’s Creating Wealth Show has featured many recognizable names in recent years including Michael Gerber, Pat Buchanan, Robert Kiyosaki, David Allen, Peter Schiff and many others. The Creating Wealth Show is available for free on www.JasonHartman.com/radioshows or the iTunes store, and offers investment strategy advice to those who wish to be financially independent through income property investing. To speak with an experienced investment counselor, you can call 714-820-4200 or visit www.JasonHartman.com for more details.

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